R1 · Instagram · External reference
The consultation builds anticipation
The conversation builds trust before the reveal. Your version would show the complete result in one video.
~16K likes
- Views
- Not available
- Likes
- ~16K
- Comments
- 668
Creative proposal · Prepared for Jazz Barbershop
Five video directions.
Made for Jazz.
Give someone their next reason to choose your shop. Show how you listen, the craft behind the cut and what an appointment at Jazz on Ballinger Way feels like.
Choose a directionChoose your starting point
Start with one. See what feels like Jazz.
We recommend the first three directions: make your consultation clear, your people familiar and your full service easy to understand.
“Discuss this direction” opens an email draft to Jeremy at Rare. Add your thoughts; nothing is sent until you send it.
Reference metrics are a snapshot from September 26, 2026—not booking results or our campaign work. Live player counts may differ. These are examples to discuss, not performance promises.
01 · Recommended starting direction
Consultation-to-reveal
Show how you turn a real request into a finished cut.
Why it fits your shop
A new client wants to know you’ll understand what they mean—not just which guard number they ask for. A clear consultation makes your judgment visible.
Example hook · Proposed on-screen text
“Want it shorter—just not skin-short?”
Proposed sequence
Start with a consenting adult client’s real request. Film your barber explaining the plan in the mirror, then tight shots of the work. End with matching before-and-after angles and the complete reveal—not a “Part 2.”
We’d try two opening hooks over the same cut, with your barber approving the technical language.
Discuss this directionR4 · YouTube · External reference
Make the haircut decision understandable
A clear conversation helps viewers understand the haircut decision.
449,007 views
- Views
- 449,007
- Likes
- Not available
- Comments
- Not available
02 · Recommended starting direction
Customer reaction
Give the finished cut a human moment.
Why it fits your shop
Your shop is more than a haircut in profile. An honest exchange lets a nearby first-time client get a feel for the people behind the chair.
Example hook · Proposed on-screen text
“The cut is finished. Now the mirror turns.”
Proposed sequence
Ask a consenting adult client, “What did you want to change today?” Show the work that answers their request, then record the first mirror reveal. Ask, “How does that feel?” Keep their actual answer; never supply praise or stage a candid reaction.
A quiet smile is enough. We’d use the real moment, not chase a dramatic endorsement.
Discuss this directionR2 · Instagram · External reference
Let the reveal have a human payoff
The finished cut becomes more memorable when you see the customer’s reaction.
4,714 likes
- Views
- Not available
- Likes
- 4,714
- Comments
- 184
R5 · TikTok · External reference
Connection before the finished cut
A relaxed conversation lets viewers get to know the person behind the chair.
584,700 views
- Views
- 584,700
- Likes
- 82,000
- Comments
- 632
- Shares
- 646
- Saves
- 4,032
03 · Recommended starting direction
Full-service experience
Make the whole appointment tangible.
Why it fits your shop
Help someone choosing a service see what they’re getting at Jazz: haircut, beard work, shampoo and hot towel, rather than another finished-cut clip.
Example hook · Proposed on-screen text
“Hair. Beard. Shampoo. Hot towel.”
Proposed sequence
Open on the client in the chair. Match each service label to the actual work, then show the finished hair and beard and a relaxed mirror check. Close on Jazz on Ballinger Way and your approved online booking path.
Your full-service package was listed at $68 on September 26, 2026. We’d confirm the current price and inclusions with you before production. A separate straight-razor shave is not included in this concept.
Discuss this directionR3 · Instagram · External reference
The service, step by step
Close-up service shots make the care and attention visible. Your version would feature Jazz’s own package.
2,033 likes
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- Not available
- Likes
- 2,033
- Comments
- 8
04 · Supporting direction
Haircut advice
Answer one useful question before someone sits down.
Why it fits your shop
Let your barber’s expertise do the introduction. A practical tip gives a prospective client something useful and a reason to bring their next question to you.
Example hook · Proposed on-screen text
“How short is skin-short?”
We’d film a barber-approved explanation using an actual client’s hair, desired coverage and maintenance preference—not universal face-shape rules.
Discuss this directionR6 · Instagram · External reference
One useful haircut question
This salon example turns a common haircut question into a useful short video.
3,802 likes
- Views
- Not available
- Likes
- 3,802
- Comments
- 14 (indexed)
05 · Supporting direction
Finished-cut / story
Build on the haircut footage you already share.
Why it fits your shop
Your finished-cut views show the work. Adding the original request and a complete ending gives a new viewer a reason to care—and a clear next step.
Example hook · Proposed on-screen text
“The request. The plan. The result.”
We’d pair fresh front, side and back views with a brief real-client story. Keep the result in one edit, then close with Jazz on Ballinger Way and the approved booking destination.
Discuss this directionJ1 · Instagram · From your Jazz account
Your finished-cut showcase
Build on these side and back views with the request that led to the cut.
21 likes
- Views
- Not available
- Likes
- 21
- Comments
- Not available
J2 · Instagram · Third-party reference · Shared on your profile
A story already linked from your profile
Bring the conversation, process and final reveal into one complete edit.
23 likes
- Views
- Not available
- Likes
- 23
- Comments
- Not available
Your next move
Which direction feels like your shop?
Pick a direction above and send Jeremy your thoughts. We’d use that conversation to agree the creative scope, production needs and approvals with you.
Creative proposal—not a completed campaign. No partnership or results are claimed. Production would require your approval, participant consent and footage/music rights. External videos are attributed references, not assets to copy; we’d create original footage for Jazz.